Saturday, January 27, 2007

British soccer player David Beckham was given the part of one of Disney’s most recognizable characters, Prince Phillip from "Sleeping Beauty."

A new Disney campaign featuring celebrities depicts David Beckham, who recently announced his move to Los Angeles, as a dragon-slaying prince in a series of photos taken by acclaimed photographer Annie Leibovitz.

"I'm really delighted to be part of the 'Where Dreams Come True' campaign," said Leibovitz. "We live in difficult times and I feel, especially as a parent, that keeping dreams alive is one of the most important things we can do."

The international football star, marketing giant and fashion icon was photographed at a lake near Madrid riding a white horse and fighting a fire-breathing dragon.

"There were many Disney characters I liked as a kid," Beckham said in a statement released by Disney.

“I'm the prince, and I'm sort of slaying a dragon, which is something I've never done before, obviously. When I was called about it and asked to do it, I was very honored and really looking forward to it, especially with Annie doing the pictures... The role's reversed now. It's my sons that love the Disney characters and, you know, it's a big part of their lives; a big part of many children's lives around the world," justjared.com quoted him, as saying.

The shots are part of Disney’s advertising campaign for its theme parks, “Year of a million Dreams,” and include other stars like Scarlett Johansson as Cinderella, Beyoncé taking a spin in a giant teacup as Alice from "Alice in Wonderland," singer Lyle Lovett as the March Hare and actor Oliver Platt as the Mad Hatter.

The pictures will be published in magazines such as Vanity Fair, Vogue, GQ, W, The New Yorker, Conde Nast Traveler and Cookie, in March.

Annie Leibovitz revealed that Beckham had been the perfect choice for once he got on the steed, he "became the Prince".

"It seemed perfect for David Beckham, who is a very masculine hero. Saving Sleeping Beauty came natural to him. He's a determined actor, and he became the Prince when he got on that white horse," she said.

"I think he would like to act... he was a great actor. He took it very seriously... and I love that," Leibovitz added.

In the Leibovitz photos, taken in December, 22-year-old Scarlett Johansson can be seen running down a flight of stairs as the clock strikes midnight with her glass slipper unknowingly left behind. The tagline reads, "Where every Cinderella story comes true."

Beyonce appears in a spinning teacup alongside Oliver Platt as the Mad Hatter and Lyle Lovett as the March Hare. The tagline reads, "Where Wonderland is your destiny."

"It's two great imaginations coming together – Disney and Annie Leibovitz," said Lovett. "To be along for the ride really is quite something, just knowing that you're going to be part of a great Disney character. And then when you step into the imagination of Annie Leibovitz, you know you're in another world."
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