Wild Hogs and Pride $2.6 million dollar Superbowl ads
Tuesday, January 30, 2007 - zap2it - zap2it.com



Eddie Murphy in 'Norbit'From "The Matrix" to "Hulk," recent years have seen Super Bowl ads have the potential to either launch or crush a big movie. Not this year.

According to Variety, only two movie ads are confirmed for Sunday's (Feb. 4) Super Bowl, down from the eight trailers that showed during last year's big game. The trade paper says that while a few more movies may sneak in at the last minute, their teasers won't show until the fourth quarter of the game between the Bears and Colts.

During the game, the only movies considered worthy of the $2.6 million price tag are Lionsgate's inner-city swimming movie "Pride" and Disney's motorcycle comedy "Wild Hogs." the two films premiere on March 23 and March 2 respectively.

Pregamme spots have been purchased for February releases "Norbit" from Paramount and "Ghost Rider" from Sony.

Trailers during last year's Super Bowl included clips from eventual hits like "Talladega Nights," as well as the underperforming "Mission: Impossible III" and the downright disappointing "Poseidon."

The Variety story reports that the lack of trailers this year is actually a return of sorts to the more innocent time a decade ago when only "Independence Day" advertised during the Super Bowl. That worked out pretty well for the Will Smith vehicle and seven films advertised the next year.